Why you should tweet...

Post by Navigram NL 16 April 2012 13:21:56

Post by: m.vandijk@navigram.com

Some complaints about twitter: time waste, meaningless, upset customers who complain? I do not agree with any of them. Hereby I give you four reasons why it is important to tweet:

  1. You can connect comfortably with the press. Reporters and bloggers want to speak with you directly, and Twitter is a great platform for that. You can post potential ideas that pertain your business. If they get picked up it’s free publicity. If you're a regular tweeter, you'll know what's hot and what's not. 
  2. You can monitor what matters most to you. You can set up searches on Twitter to monitor your own business and those of your competitors. 
  3. You can build and revive relationships, whether it is that one politician, that music artist, or that one designer. Re-tweet too. Nowadays tweeting is a form of social currency that is valued by employees, colleagues, and friends. Be generous and link often; the gesture will come back to benefit you, too.
  4. You can follow what is going on in the world. You will be the first to know what is happening and you are able to spot new trends if you regularly check your twitter.

… So… Why not give it a chance? I will see you on twitter: https://twitter.com/#!/navigram

New customer "Helderr"

Post by Navigram NL 16 April 2012 13:16:55

Please welcome a new Navigram Customer


Helderr means transparent in Dutch. The company produces glass furniture in their own factory in the Netherlands. Besides the regular collection, the factory produces also customized products. The collection, consisting of coffee tables, lamp tables, consoles, dining tables, lamps. Tv- stands, CD/DVD stands, desks and smaller accessories, is available in clear glass, but also in 13 different colors.

‘the experience economy’

Post by Navigram NL 13 April 2012 11:18:09

Post by: m.vandijk@navigram.com

To give you an example of what I call ‘the experience economy’

Last week I was visiting one of our clients, Master Totaalinrichting. As I walked towards the reception, a kind young men said hello and walked me to the bar. I had a coffee as I was waiting for my appointment. While I was drinking my coffee I stared at an aquarium with goldfishes and a not too loud ‘I did it my way’ in the background. As I looked around, I saw a big television screen where I saw nicely decorated rooms. I wondered if they could do the same for me… When I got to see Mrs. Bertoen, she gave me a firm handshake and sat down with me. She was open, honest, asked her questions and made me feel at home.

I am not sure whether it was the design, goldfish, coffee or tv-screens. In my opinion it was the total package. 

After the appointment was finished, I walked outside, looked back quickly and thought of a quote written by John Gardner: Life is the art of drawing without an eraser…On my drive home, my phone beeped, I heard a linked-in notification. It was the CEO of Master Totaalinrichting, thanking me for stopping by and welcoming me into his linked in network. Now that’s what I call a complete experience!

New customer "Grimm Audio"

Post by Navigram NL 13 April 2012 11:16:48

Please welcome a new Navigram Customer


Grimm Audio designs its products for the love of music and sculpture. The LS1 loudspeaker offers an harmonious blend of outstanding sound quality and exemplary visual design. The legs of the speaker contain all necessary electronics like amplifiers, which helps to match the LS1 elegantly with every interior. The speaker is available in a light bamboo & brown legs combination or dark bamboo & black legs. Other colour combinations on request.

Take into account – marketing tips & tools

Post by Navigram PL 21 March 2012 21:59:43

Post by: m.vandijk@navigram.com

In the new world of experience marketing, always take into account:

  1. Story. The concept or product need to have a solid base. Research needs to be conducted and customers need to be able to see where the product or service comes from. 
  2. Design. The product or service you are offering needs to be of high quality and it needs to look nice. 
  3. Empathy. The product needs to have affiliation with the person who is going to buy it. It needs to be easy to use. Involvement of your customer can help in this part of creating. 
  4. Symphony, the different aspects of you product need to be in line with each other. Good marketing integrates all aspects of a business. 
  5. Play. Give customers the opportunity to make the product personal.
  6. Meaning. The product has to be meaningful. For example, in Apple the meaning is in the social relationship customers have with the brand and products. 

 If you do so, people become part of the production process and can make products their own!  Somewhere, something incredible is waiting to be known. - Carl Sagan.